Dust Jackets - How It Works
One of the most powerful, acceptable and long-lasting advertising ideas ever to be seen in the Funeral Profession. Here's how we do it...
First up, the cost of designing your dust jacket is a one-off fee, with future reprints supplied free of charge. This means that you can have your dust jacket designed, with unlimited revisions until we are both delighted, and then we print say 300 covers for you to get you started.
You then buy the books as you go and place the dust jackets on yourself. The dust jackets are machine scored in seven places and simply & professionally placed on perfectly by hand, exactly as it is always done in the printers factory. Funeral directors tell us that their reception staff can do a box of books (14) easily in less than 10 minutes.
How many funerals do you do per week? Do your reception staff ever have a "quiet time" when they could quickly do a month's worth of books for you? And, importantly, would you like to spread the cost of using When We Remember to more accurately reflect the rate of funerals that you do, avoiding that dreaded large up-front expense required by so many of your business investments these days?
Buy the dust jackets ONCE and receive lifetime free dust jackets.
Then buy the books as you go, allowing each family to pay for their book at the time it is given.
Please note, for larger purchases of several hundred books, we always deliver your When We Remember books with your unique dust jackets pre-fitted.
Ok, so how do we get our own dust jackets?
Using the same designer that did such a magnificent job with When We Remember, we work together to seamlessly integrate your company into the back book cover.
Text, images, colours, logos, styles... All these elements are combined into a highly professional final result that we can both be proud of. Your dust jacket represents both of us now, and so it is in everyone's interest to do our very best!
You may have a clear idea of what you'd like, perhaps following existing style guidelines for your stationery and other corporate images. Or perhaps you'd like to start fresh, and take advantage of our design service to come up with a design that captures your company personality perfectly.
Text: You write, we write... Let's work together on this and see what sounds, fits and looks best.
Images: You may have your own images, or we can source them for you. Local scenes, traditional or modern themes, we can even include people in your corporate image. But please don't be camera shy! We firmly encourage everyone to consider "putting a face to the name" and using portrait shots of the people that families may come in to contact with when they use your services.
Whether you want to be 100% involved, or prefer to be just sitting back and waiting excitedly for the first draft to arrive, you can rest assured that we have the skills to create a dust jacket you will be very proud to hand to families, deliver to local facilities, and have passed around the community for many years to come.
Designing your own dust jacket to cover your When We Remember books works beautifully on many levels. Families will automatically represent your business when they pass their books around to friends and colleagues as time goes on. People easily assume that the publication is yours, perhaps even written by a senior staff member!
But best of all...
People are getting the timely, professional help they need, and you're the one supplying it.
That makes great commercial sense in anyone's language.
Contact us now to get started today! firstname.lastname@example.org